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Dubai: Sony is looking to boost its Mena region market share in camera products with the launch of its new line.

Sony currently holds 30 per cent of the market in camera products in the UAE. In Qatar its market share is 45 per cent, in Iran 35 per cent, in Saudi Arabia 45 per cent and in Lebanon 30 per cent, officials said at a press briefing yesterday.

According to Osamu Miura, managing director at Sony Gulf, with this new product line they are hoping to double or triple their Mena market share. "The camera market share is now is 10 per cent. We are looking to increase it to 20-30 per cent," said Miura.

The new line includes the Alpha SLT-A77, the world's fastest 12fps full resolution continuous shooting camera, and the Alpha NEX-7, NEX-5N and NEX-C3 for photographers to capture DSLR stills and video with interchangeable lenses. Last year, Sony Gulf achieved $1.8 billion (Dh6.61 billion) in sales in the Mena region. Between March and April last year they saw a 1.8 per cent increase in sales. This year, they are expecting a 10 to 15 per cent growth.